Bowker asked 4,000 of Lulu’s best-selling authors to share the best practices that they’ve learned on their path to book marketing and sales success. The full guide, “Marketing Your Book for Holiday Sales,” is available for free at success.lulu.com
Female readers drive 59% increase in self-published titles
According to Bowker, 71% of self-published books in the past 12 months were bought by women, with romance titles the most popular category, followed by literary fiction.
More than 80% of last year’s self-published ISBNs came through just eight self-publishing houses. Amazon’s CreateSpace had the biggest year-on-year increase, followed by Smashwords, Lulu and, in fourth place, the Random House imprint Author Solutions.
These figures refer to self-published books with an ISBN, so are likely to be an under-estimate of the overall DIY market.
How to self-publish your eBook
Roundup of the major ebook platforms available, and what they have to offer self-publishers.